Sales force automation is  a leading edge sales management and forecasting system which allows sales teams to centralize management of leading prospects through the process of purchasing products. Active Matrix Networks uses, deploys, and trains sales teams for success using a variety of sales force automation tools.

Sales Force Automation is usually a part of a customer relationship management system. It is a system that guides and manages all the stages in a sales process. Sales Force Automation includes a contact management system which tracks all contact that has been made with a given customer, the purpose of the contact, and any follow up that might be required. This ensures that sales efforts will not be duplicated, minimizing the risk of irritating customers with over-contact or inappropriate prospecting. Sales Force Automation also includes a sales lead tracking system, which lists potential customers, or customers of related products. Other elements of a Sales Force Automation system can include, sales forecasting, order management and product knowledge. More developed Sales Force Automation systems have features where customers can actually model the product to meet their required needs through online product building systems. This is becoming more and more popular in the automobile industry, where patrons can customize various features such as color and interior features such as leather vs. upholstered seats.

An integral part of any Sales Force Automation system is company wide integration among different departments. If these systems are not adopted and properly integrated to all departments, there might be a lack of communication which could result in different departments contacting the same customer for the same purpose. In order to mitigate this risk, Sales Force Automation must be fully integrated in all departments that deal with customer service management.

Active Matrix Networks, Inc. can help you maximize your investment in sales training, staffing, and technology through the successful deployment of a sales force automation system. We have been deploying and supporting these systems at a variety of levels since 1999.