Web content syndication is a useful tool for business marketing and information distribution. Your informational business message can be distributed through a wide array of information channels, websites, and online magazines.

Active Matrix Networks assists businesses with building and maintaining content syndication and distribution capabilities with text, audio, and video.

Web syndication is a form of syndication in which portions of a website is made available for other sites to use. The content may be licensed to the other sites can use it, but in general, web syndication refers to making web feeds available from a site in order to provide other people with a summary of the website's recently added content (for example, the latest news or forum posts). This originated with news and blog sites but is increasingly used to syndicate other types of information. Millions of online publishers including newspapers, commercial web sites and blogs now publish their latest news headlines, product offers or blog postings in standard format news feed.

Syndication benefits both the websites providing information and the websites displaying it. For the receiving site, content syndication is an effective way of adding greater depth and immediacy of information to its pages, making it more attractive to users. For the transmitting site, syndication drives exposure across numerous online platforms. This generates new traffic for the transmitting site — making syndication a free and easy form of advertisement. The prevalence of web syndication is also of note to online marketers, since web surfers are becoming increasingly wary of providing personal information for marketing materials (such as signing up for a newsletter) and expect the ability to subscribe to a feed instead.