Dynamic Web Sites
Active Matrix Networks specializes in dynamic, database-driven web sites that complement a client's product or service offering. Our sites have reached millions of consumers, and are frequently ranked at the top of search engine listings.
What makes a site "dynamic"?
Dynamic web sites feature an interface that is fundamentally different from standard static HTML sites. Instead of using a web authoring program like Dreamweaver to create content for the site, dynamic web sites use a scripting language like PHP, JSP, or ASP (or maybe even PERL) to extract their content from a database (such as MySQL, SQL Server, or POSTGRES). New content items are added directly to the database, using a web form.
Why you need one
There are many advantages to a dynamic type of site structure. The look and feel of the site (graphics, link appearance, etc.) can be modified quickly, independently of the site content. Additionally, the content publishing tasks can be shared across workgroups and even enterprises. But a key advantage is the possibility of inviting participants across the entire Internet to participate in your website. These types of websites rank better in search engine listings, and provide a valuable service to your stakeholders. Database-driven solutions are ideal for interactive web applications.
How we can help
Your goal is to have an attractively designed, high-quality site that appeals to site visitors, is easy to navigate, quick to load pages, and is extremely search engine-friendly. At Active Matrix Networks, we have detailed experience with both front-end user interface design and engineering and with back-end database programming, all of which equates to a highly dynamic site for your company.
Web Analytics
Web analytics is the study of online experience intended to improve the user experience, access to content, and revenue generation. Convert your valuable web real estate into a revenue- and sales lead-generating system today!
There's no question that in the world of online marketing, web analytics is becoming more and more important. There are incredible capabilities – and limitations – of web analytics. Web analytics is far more powerful when used in conjunction with other kinds of information. Seeing the complete picture gives you a comprehensive strategic advantage over others who are simply doing minor optimizations to improve their content and content placement.
Bots and spiders may seem like something out of a tech nightmare, but they may be the hidden keys to success. You should be performing ananlytic assessments regularly, or you should be paying someone else to perform these processes for you.
Active Matrix Networks, Inc. delivers:
- Visitor analysis and behavior mapping
- Contextualization of you and your competition
- User surveys and user information retrieval
- Deep performance analysis