New research shows that 70% of US adults use the Internet as an information source when shopping locally for products and services, up from 60% in October 2003. These figures put the Internet on par with newspapers as a local shopping information resource, and suggest that the Internet is on track to surpass newspapers as a consumer influencer in the very near future.

A web site is a necessity for your business or organization. Most stores and service providers realize that their business can't maximize profits and find new customers without an online presence. Your Web site can sell products or services, provide customer service, or direct customers to service and pricing specials. Even if your business is not selling on the Web, your Web site serves as an electronic brochure and fantastic marketing opportunity that is not to be missed.